The first of the music videos that I am going to analyse is 'Common People' by Pulp
http://www.youtube.com/watch?v=Skdjcv9Pbwo&a=VBDvzQBldlg&playnext_from=ML
This music video is from the band Pulp, they were formed in 1978 and split in 2002 , the video featured the actress Sadie Frost and a dance routine that was improvised by Croocker on the day of shooting.
The video is set in the 70's and the disco that is featured makes the viewers think of a college disco, (like a reflection of there past) where the lead singer (Jarvis Coocker) is in the foreground, there is a close up of his face.
The scene of the video then changes to in the supermarket, where Croocker is in a shopping trolley, this could symbolise a cage that he is trapped, maybe symbolising relationships.
The surroundings that they are in, the supermarket, the disco and the street are all places that are everyday sorts of places and not places that they would expect to see the more upper classes.
The video represents the younger generation as well as the lower and upper classes.
The genre is Britpop, this is a sub genre of alternative rock, that originated in the UK.
The audience for this music video are the same as for the band, as The Rough Guide said it is "stripping away the glamour from britpop's idealisation of the working class "
Ashes to Ashes by David Bowie
http://www.youtube.com/watch?v=HyMm4rJemtI
This video was recorded in 1980, it was one of the most iconic videos of the 80's and cost around £250,000, it had both solarised colour and black and white scenes. this was during the New romantic movement. Bowie himself says that the part of the video in which he is marching towards the camera in front of a bulldozer symbolises the "oncoming violence" however some scenes show him on like a hospital support system where as others are more like padded rooms, symbolising either his death or his insanity.
when released the song reached no 4 in the singles chart, in the UK in its first week.
The genre is new wave, this is a genre that emerged in the 1970's alongside punk rock.
The next video is "Oh so quiet" by Bjork
http://www.youtube.com/watch?v=htobTBlCvUU
This music video was recorded in 1995, it reached number 4 in the UK singles chart and stayed in the chart for 15 weeks.
the music video was set in new york, colour plays a bit part in this video, this is because one the connotation of the colours and loudness, in the video there is a lot of bright colours to contrast the dirty wash room at the beginning.. the quietness of the surroundings is also contrasted by the
the video features lots of dancing from many of the people that are meant to seem as if they are ordinary people from the street that you would see from day to day.
The pace of the video runs with the pace of the song, when the song was slow the video was in slow motion.
The genre for the music is jazz, that originated in the 20th century, in the African American communities in the southern united states.
The final music video "crazy in love" by beyoncé featuring Jay z
http://www.youtube.com/watch?v=G6HPJJjqvG0
This video was recorded in 2002, the genre is R and B, hiphop and funk. it single reached number one in both the US and UK charts.
The video shows some on beyoncés dance sequences, and also showes a mock up of a photo shoot before changing to the wall with her backing dancers and the change of outfit.
the video ends with Beyoncé and her dancers in front of a big fan in vibrantly coloured dresses.
