this is the link to my evaluation for the video, Digipack and advert presentation:
Friday, 10 December 2010
Blog 19 – Finished Video
this is the link to our finished music video: https://docs.google.com/leaf?id=0B_4bVkmSsWxZZjAxZWM3MDctNjc2Mi00MmU2LTgzZDYtYWQ3MmQzNDVhNjQx&hl=en&authkey=CPzBsqgJ
Blog 18 – Creative camera use
when filming we used our clapper board to create the effect of blurring, when we took the clapperboard away from the shot the images we were filming was slightly blurred, we did this deliberately. during the editing stages of making the video we put effects onto the videoo, for example for the transition effects we used lots of fade in and outs, and dissolves, we used these throughout the video but mainly at the begining We also used a transition effect called 'luminance map' and 'addictive dissolve' this was during the section of the video that was meant to be a dream. we then used 'dip to color dissolve'. the effects that were actually out in to the video were 'wide time' throughout, to create the blurry moments in the band section, 'extract' to make the dream in black and white. 'echo' to make it look more dream like and 'color tints' and lastly we used 'stop motion blur' on the band sections and when the lyrics 'seems like she disappeared without a trace'
Blog 17- Rejected Footage
the footage that is no good to us to make the music video had to be rejected, this was footage like, the actors not being ready to shoot, people waking infront of the camera while we were filming and if the cameras were moved to jerky or too unsedily. we filmed about 2hours worth of footage and about half of that was rejected for various reasons. https://docs.google.com/leaf?id=0B_4bVkmSsWxZMmY4YTM0ZDgtNGJhMy00N2FkLWI3MjQtZDczMDVlMzk3MDZk&hl=en&authkey=CKPM9K4O we rejected this clip because the main character dropped her bag and then started laughing, this shot wouldnt have fittted in with the style of the video https://docs.google.com/leaf?id=0B_4bVkmSsWxZMGY2MThiOTgtNmU1NS00ZTU2LThmY2ItOWY4NmEwNDg0MmE2&hl=en&authkey=CJ6ln-oJ this clip was rejected beacause the sun was shining into the camera and you couldnt see what was going on in the shot. we couldnt use the shot and it was automatically rejected. https://docs.google.com/leaf?id=0B_4bVkmSsWxZNmFiYzA2MzktODU2My00YWUyLThkMTItMmJhNjUwYmQ5ODhj&hl=en&authkey=CJmo5P4B this clip was rejected because when the band were playing someone knocked a light over and this was knocked into shot, causing the band to react and ruining the shot. https://docs.google.com/leaf?id=0B_4bVkmSsWxZMmM3Y2RlYWUtZDljNi00ZTgzLWI3NTAtZDQ3MTc1MmYzYmRi&hl=en&authkey=CK35gqMF in this clip it is the female lead and her friends; we decided not to use this shot because we had some better footage that fitted in with the words better than this clip. https://docs.google.com/leaf?id=0B_4bVkmSsWxZMWI0YTA4MTUtNTQzMC00YjNjLWE3ZWQtZjRkYWY3NWJlNzcy&hl=en&authkey=CJ2Eq64C this last clip the sun was in the shot and everything in the shot was washed out.
Blog 16 - Advert
This advert attracts people to it by having a large image of the band, the advert is advertising the bands new single, there is a smaller image of the cover of the single in the right hand corner
The writting "OUT NOW" and "THE NEW SINGLE" is in capitals and bold, bigger than the rest of the text on the advert.
It has a plain white background so that the writting and the image stand out more.
ALL of the members of the band have eye contact with the camera and appear to be looking at the audience/ viwer of the advert. All the band members are dressed in black, so that they also stand out against both the white background but also the background of the actual image.
This advert is of a differnt genre of music to the Green day advert that i am making and alos, the After thas the same background as the back cover of the album, the image that is being conveyed is that the alum "One of the boys" shows her to be more of a tom-boy, and the songs on the album and the image are there to help to convey the more femine side to her.
Advert Flatplans
FINAL ADVERT
I chose the colours that i did for my advert because they are the same sort of colours that Green Day would have for a advert of their own. The colours that i have chosen for the text (red and whites) on the advert as it shows up clearly against the black background and the image. The image that i chose is the same image that is on the digipack, this helps the audience to idnetify with the image, they remember it from the adver t and the album and then they link it together. i chose the same font for the Green Day title of the advert as for the digipack, this also helps the audience to idnetify and easily match the two together. Feedback Sunday, 21 November 2010
Blog 15 - Digipack
A digipack is a style of compact disc or DVD packaging, it is a form of jewel case, for holding one or more CDs or DVDs, in which the outer cover is of card rather than plastic.
it is important that the digipacks link someway to the music video because they have to have some kind of way to identify them as part of the same artist/band or tour. an example of this would be Madonna's Music digipack, tour, albums photoshoots and music video all have the cow girl theme to them and she is wearing the cow girl hat in them all as well, this links the items together and helps them to advertise each other when they are seen and makes me easily recognisable as the artist or band.
Analysing existing Digipaks
This is the digipack for Madonna's Music
The theme of cow girls is on the digipack for Madonna's Music as well as the tour and all of the CD that come form that tour, even the tour and any photo shoots have the same theme and the same colour scheme of candy pink. there is also bright colours theme.
there is also the theme of the haye that is on the front and the back of the digipack. This also conveys the themes of the cow girl
Another digipak that i am going to analyse is Nirvana's Unplugged in New York digipak.
The Nirvana digipak is covered with a simple design that has a simple colour scheme and pictures from the Unplugged tour in New York.
the colours of the digipak are simple and plain compared to other digipaks, the colour scheme consisting of white and orange. the digipak is kept pretty simple with some pictures of the band.
the barcode is at the bottom of the back of the digipak in the corner along with the warnings including the FBI warning about piracy.
the back of the digipak also has a listing of the songs that are on the it on the back accompied but images of the band.
MY DIGIPACK FLAT PLANS FLAT PLAN 1
The first of my digipack designs is of the back and front of the digipack, on the front cover there is a large image of the boy and the girl that are in the video, they are looking at eachother, this is an image that would be from when they were a couple. the title of "Green day" is written in red writting, the font is fairly straight and bold. The name of the album is at the bottom of the front of the digipack. on the back of the digipack there is a picture of the band that takes up most of the back cover and on top of this there is a list of tracks that are on the album. The back ground colour of the digipack would most likely be black. 
this design for the inside of the digipack has the song lyrics from the title track on the left hand side and a picture of the band behind where the DVD will go. FLAT PLAN 2 
The front of this digipack design on the right hand side (the front of the digipack) there is a large picture of the band, that takes up the whole of the front of the digipack. "green day" is written across the top in a cresent shape again the writting will be red and the background will be black. On the back of the digipack there will be a picture of the boy and girl at the top underneith that there is a track listing for the digpack, and then beneith that there is a box that contains the record label logos, any warnings etc. 
The inside cover of the digipack has on the left hand side the list of songs that that are on the album again, and on the otherside (the right) under the DVD there will be an image of the band with Greenday written over the top of it. the background colour of the inside will be red. FLAT PLAN 3 
the next flat plan design on the front of the digipack there is a section down the side that has "Greenday " written down it and the name of the album then next to that there are three images a picture of the band then under that a picture of the boy and the girl and then again under that a picture of the band. the background for this design is again red.
The inside cover of the digipack has on the left hand side the list of songs that that are on the album again, and on the otherside (the right) under the DVD there will be an image of the band with Greenday written over the top of it. the background colour of the inside will be red. FLAT PLAN 3 
the next flat plan design on the front of the digipack there is a section down the side that has "Greenday " written down it and the name of the album then next to that there are three images a picture of the band then under that a picture of the boy and the girl and then again under that a picture of the band. the background for this design is again red. On the back of the digipack there will be a large image of the band with the track listing ocver the top. 
The inside of this design for the digipack on the right hand side underneath where the DVD would be there is a split, at the top there is writing from the band, who they want to thank and then under that there will be a list of the venues that they have played at since they formed. the writing will be either red of white. and the background will be black to contrast the colours. On the other side (the left hand side) there will be 3 images, one of the band, in the middle and one of each the boy and the girl on their own. FLAT PLAN 4
The inside of this design for the digipack on the right hand side underneath where the DVD would be there is a split, at the top there is writing from the band, who they want to thank and then under that there will be a list of the venues that they have played at since they formed. the writing will be either red of white. and the background will be black to contrast the colours. On the other side (the left hand side) there will be 3 images, one of the band, in the middle and one of each the boy and the girl on their own. FLAT PLAN 4 
the front of the 4th design there will be greenday written at the top, in a cresent shape in red writing, beneath that there will be apicture of the band that takes up most of the front cover. the back ground will be black. the name of the album will be written just above the photo in red writing.
on the back of the digipack (left hand side) there will be a track listing in a box at the top. beneath that there would be 3 small pictures of the band either on location or from other performances, and then under that there would be a section for the record label any warning logos and privacy logos. and all of this would be written in red or white writing.
and finally the final inside design for the digipack there would be greenday written on the left hand side in red or white writing, underneath that there will be a picture of the boy and girl together, either when they were happy or when they were not (like after a fight). the background for the whole thing would be black. on the right-hand side where the DVD would be there another image of the boy and girl but from when they were together. Fonts The font that i have chosen for the main font is 'Dumbnerd' form the DaFont website. i chose this font because it is a graffitti type font that conveys the syle of Green Day. 
the font has sharpe edges and it conveys the mesaage that Green Day are a punk band and it fits in with the image of the band.
i change the colour of the font to red to match the style for greenday.
the other choice that i thought about for the main font in the digipack was:
although this font is a font that i liked and thought that it would fit in well with the digipack, is font has smoother egdes that make the font look neater, it doesnt give the entended effect of the punk band that they would be looking for.
I chose the font that i did becasue this font for me gave the right image and presented the sort of thing that i wanted it to, i hope that it will appeal to the target audience.
MY FINSIHED DIGIPACK
i chose the coours that i did for the front cover of the digipack because they match the punk image that Green Day have. the image on the front of the digipack takes up most of the cover, with the black background behind it helps to make the image stand out.
the inside of the digipack continues in the same style, of dark colours with the red writting.
The inside of the digipack is very simple, this is so the attention is drawn to the CD/DVD inside. The skills that i gained during this task were, the skills required to use the Adobe Photoshop software, the skills to use the cameras to take the photographs to put onto the digipack. the feedback that i got from facebook for the digipack was:
The target audince appear t0 like the digipack but there are some inprovements that i could make, for example the lighting and making the background colour more interesting.
Blog 14 - Shooting Diaries
This is the link to the call sheet https://docs.google.com/document/d/1bdsoIw0MdKtCmoqqaWAReS2Z_DIefRJjWEMq68fciN8/edit?hl=en&authkey=CO391ZYI
The call sheet was important because if we needed to get hold of one od the members of the band, an extra or a member oft he college staff then we needed to have the contact information for them easily all on one sheet as well as in our phones.
The call sheet was important because if we needed to get hold of one od the members of the band, an extra or a member oft he college staff then we needed to have the contact information for them easily all on one sheet as well as in our phones.
when filming the video we had to make sure that the locations we were filming in fitted in with the narravtive of the song.
when we were filming in the TV studio we had to make sure that we had all of the equipment ready before hand so that we could get the band to play the song 5/6 times and we could film form two angles to get the most coverage of the band.
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